PRIVACY POLICY
Effective Date: June 2, 2026 Last Updated: June 2, 2026
1. Introduction
Lago Luxury Experiences / JMK Assets (“we,” “us,” or “our”) is committed to protecting your personal information. This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it.
This Policy applies to information collected through our website at [URL del sitio] and through our contact form. It does not apply to information collected by Airbnb, VRBO, or any other third-party booking platform.
2. Information We Collect
Information you provide directly: When you use our contact form, we may collect:
- Your name
- Your email address
- The property you’re interested in
- Your travel dates (if provided)
- Any message or inquiry you submit
Information collected automatically: When you visit our Site, we may automatically collect:
- IP address
- Browser type and version
- Pages visited and time spent on the Site
- Referring website or search terms
This information is collected through cookies and standard web analytics tools (such as Google Analytics) to help us understand how visitors use our Site.
3. How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and questions
- Provide information about our properties and services
- Improve the content and functionality of our Site
- Send relevant communications, with your consent
- Comply with legal obligations
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
4. Cookies
Our Site uses cookies to enhance your browsing experience and collect anonymous usage data. You may disable cookies through your browser settings; however, some features of the Site may not function properly without them.
5. Third-Party Platforms
Reservations for Lago properties are processed through Airbnb and VRBO. Any information you provide to those platforms is governed by their respective privacy policies. Lago does not have access to payment or booking details collected by those platforms.
6. Data Retention
We retain personal information submitted through our contact form for as long as necessary to respond to your inquiry and for a reasonable period thereafter, unless a longer retention period is required by law.
7. Your Rights — California Residents (CCPA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect and how it is used
- Right to delete personal information we have collected about you
- Right to opt-out of the sale of your personal information (note: we do not sell personal information)
- Right to non-discrimination for exercising your privacy rights
To exercise any of these rights, please contact us at veronica@jmkassets.com. We will respond to verifiable requests within 45 days.
8. Data Security
We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. However, no data transmission over the internet is completely secure, and we cannot guarantee absolute security.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. We encourage you to review this Policy periodically.
10. Contact
For questions, requests, or concerns regarding this Privacy Policy, please contact:
Veronica Varela LAGO Luxury Experiences / JMK Assets 📞 915-944-5103 ✉️ veronica@jmkassets.com
